Aptus Consult
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Aptus Consult · PPE sector

Develop businesses. Improve sales. Make informed decisions about PPE.

Independent consulting and applied training for the PPE sector, centred on organisation, people and execution. We also support succession and opportunities for acquisition, sale or partnership.

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A specialist engagement with a defined scope and duration.

Find your context

How can we help you today?

For SME Development and Sales Excellence, you can choose a comprehensive engagement or training alone, tailored to your company’s objectives.

Aptus Consult
01

Develop my SME

For PPE distributors who want to develop their organisation, people and sales together.

  • Applied training
  • Organisational assessment
  • Consulting and implementation
SME Development02

Develop sales capability

An independent external view of the sales system to identify and develop untapped potential.

  • Sales optimisation
  • Sales assessment
  • Training and workshops
Sales Excellence03

Support a PPE decision

Independent support for occupational health and safety professionals to define requirements and compare options.

  • Required characteristics
  • PPE comparison
  • Support and testing
EPI Advisor04

Prepare the business for the future

Succession, mergers, acquisitions, sale or partnership: prepare interests and introductions discreetly.

  • Acquisition and sale
  • Succession
  • Facilitation and partnership
M&A

Growth and market

Growing is not the same as gaining ground.

Revenue can rise without an improvement in competitive position. Growth should be interpreted in the context of the company’s segment, customers and market.

The question is no longer simply “are we growing?” but “is our sales capability developing fast enough?”

4.88%

projected compound annual growth of the European PPE market, 2025–2030.

MarketsandMarkets forecast for the overall European market; not a forecast for your business.MarketsandMarkets · forecast 2025–2030

People, culture and execution

Progress happens when the way of working changes.

An engagement can help clarify priorities, develop leadership, share knowledge and turn learning into routines. Training becomes useful when it connects to real sector situations and the intended change.

Delay preserves the status quo: recurring issues consume management time, dependencies remain and opportunities may go undeveloped.

Clear prioritiesShared knowledgeApplied learningSupported execution

Choosing how to move forward

Know the business from within. See it from outside.

Management’s knowledge is the starting point. External capability adds distance, experience and dedicated time to challenge respectfully and support execution.

01

Do it internally

Use the capability and time already available.

02

Hire

Create a permanent role within the organisation.

03

Train

Develop skills with practical application.

04

Bring in external expertise

Add method and experience for a defined period.

At Aptus, objectives, scope, deliverables and duration are agreed. Training runs through the service areas; in SME Development it forms part of a fully tailored solution from assessment to implementation. Where other expertise is needed, coordination with specialists is agreed within scope — without implying that Aptus provides every service.

What research says about consulting for SMEs

A randomised trial involving 432 SMEs in Mexico assessed access to a year of management consulting. It found improvements in productivity and return on assets; subsequent administrative data showed approximately 50% higher employment and wage bills in the supported group compared with the control group, still five years after the programme.

This is evidence from a specific subsidised programme in another country. It does not justify promising the same results in the PPE sector, in Portugal or in an Aptus engagement.

Bruhn, Karlan and Schoar · study published in 2018

Engagement method

Beyond a recommendation. Into practice.

The project-management method structures work in stages, with decisions and follow-through. Depth and tools are adapted to the agreed service.

  1. 01

    Understand

    Context, objectives and existing capability.

  2. 02

    Prioritise

    Choose where the engagement can be most useful.

  3. 03

    Build

    Approach, tools and learning.

  4. 04

    Implement

    Turn decisions into practice.

  5. 05

    Measure

    Review adoption and progress.

  6. 06

    Consolidate

    Leave capability to continue.

Why Aptus

Specialisation to understand. Independence to challenge.

Aptus Consult was founded in June 2025 from the distinctive combination of its founder Artur Lucas’s career. His professional experience was developed in demanding environments — Balay/Siemens/Bosch, Michelin and Philip Morris/Tabaqueira — and in the PPE market — Honeywell Industrial Safety, Globus Group and PIP.

Sales and sector experience combine with a degree in Human Resource Management and Google’s Project Management methodology. People, organisation and execution are approached as parts of the same business reality.

Aptus on LinkedIn

Explore our thinking too.

Aptus publications. Titles and images are shown in their original language; this selection does not update automatically.

First conversation

Let’s start with the context, not a ready-made solution.

We explore what you want to achieve, what is already in place and whether there is potential to work together. Only then do we define the next step and, where appropriate, a tailored proposal.

01Context02Objective03Potential04Next step
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